If your brand isn’t having conversations with your customers through social media, you’re missing a huge opportunity. According to a study by Google, 60% of people talk more online than they do in real life!
Social media has had an unprecedented effect on the way people interact with brands online. Today, a simple tweet can be the power a brand into the highly coveted Trending Topics of the day – fueling awareness and driving sales – or it can have the opposite effect and create a PR nightmare that a brand may never fully recover from.
To get the most out of social media for your brand, you need to be clear about your specific goals and the audiences you’re trying to reach. When you’ve set a solid foundation, there are many ways you can harness the power of social media to take your brand to the next level.
Identifying the topics that are top of mind for folks in your industry is a great place to start. When you have a list of potential content areas, start drafting a few headlines. And when you’re ready, you can get your team started on writing a few pieces that help get your company’s voice and perspective out into the world.
Sharing the pieces you’ve written is just as important as writing them, and your social media channels can be a powerful distribution channel. Consider your audience on each channel, and choose the pieces that will be most meaningful to them. You might be surprised at how engaging a thoughtful point-of-view piece can be – and how it can inspire people to share even beyond your existing network!
We are still scratching the surface of the impact that social media can have on business. The landscape keeps changing, but the important thing to remember is that if you start with a few small bets like the ones mentioned here, you’ll learn what works best for your brand and you’ll be in a great position to harness the power of social media for your brand.